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Analog Devices to partner with Baidu on autonomous driving project

Published 07/10/2018, 05:40 PM
Updated 07/10/2018, 05:50 PM
© Reuters. Members of staff work at the Baidu booth during Global Mobile Internet Conference (GMIC) at the National Convention in Beijing
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(Reuters) - U.S. chipmaker Analog Devices Inc (NASDAQ:ADI) said on Tuesday it had partnered with Baidu Inc (NASDAQ:BIDU) to advance development of the Chinese search engine giant's autonomous driving technologies.

Analog Devices and Baidu will jointly develop sensing and navigation applications such as radar and lidar for Project Apollo.

After years of internal development, Baidu last year decided to open its autonomous driving technology to third-parties to accelerate development and help it compete with U.S. firms Tesla (NASDAQ:TSLA) and Google (NASDAQ:GOOGL).

Analog Devices said the collaboration will also focus on providing solutions aimed at "intelligent connectivity important for the future of smart traffic".

© Reuters. Members of staff work at the Baidu booth during Global Mobile Internet Conference (GMIC) at the National Convention in Beijing

Earlier in the day, car maker BMW signed an agreement to join Baidu's Apollo as a board member.

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