The increasing penetration of augmented reality smart glasses and technology—which deliver digital information superimposed over a real environment—in education, healthcare, social media, and the automotive markets is likely to benefit prominent AR display providers Vuzix Corporation (NASDAQ:VUZI) and Himax Technologies (NASDAQ:HIMX). Driven by demand for next generation display and better immersive experiences, both companies are poised to generate recurring revenues and grow their user bases significantly. So, read on for a view on which of these stocks is a better buy now.Vuzix Corporation (VUZI) and Himax Technologies, Inc. (HIMX) are two of the leading providers of augmented reality (AR) wearable display and image processing technologies in the United States, Europe and internationally. VUZI offers AR smart glasses products with 3D, binocular next generation smart glasses and waveguide optics. HIMX provides display driver integrated circuits, controllers for touch sensor displays, and wafer level optics for AR devices, among other applications.
The increasing demand for remote assistance and the deepening penetration of AR technology in smartphones and automobiles is propelling the growth of the augmented reality industry. Augmented reality provides an interactive experience of a real-world environment in which the objects that exist in the real world are enhanced by computer-generated perceptual information. For example, the healthcare industry is using AR smart glasses to perform surgeries and provide virtual training services.
With more businesses exploring the potential of AR technology to offer a customized and interactive experience to their clients, VUZI and HIMX are expected to see rising demand.