SEATTLE - Leafly Holdings, Inc. (NASDAQ: LFLY), a prominent online platform for cannabis information and shopping, has announced the appointment of Peter Lee as its new President and Chief Operating Officer. In his new role, Lee will oversee the company's monetization strategies, operations, and corporate development, as well as strengthen relationships with Leafly's customers.
Lee, who will continue to serve on Leafly's Board of Directors, brings over two decades of strategic leadership experience to the position, including a notable tenure in the cannabis industry. His previous role as President and Chief Financial Officer of Merida Merger Corporation is particularly relevant, as the company merged with Leafly in a transaction that took Leafly public in 2022.
Yoko Miyashita, CEO of Leafly, expressed confidence in Lee's abilities to contribute to the company's growth, citing his corporate development skills and established connections within the cannabis sector as invaluable assets during a pivotal time for the industry.
Before joining Leafly, Lee co-founded and managed Sentinel Rock Capital, LLC, and held various roles at other investment firms. He began his career at Morgan Stanley Capital Partners and is an alumnus of the University of California, Berkeley Haas School of Business and Stanford Graduate School of Business.
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